Universal Campaigns API Reference

Warning

The Universal Campaigns API will be retired April 2025.

Note

If you use the APIs provided here, you are subject to the API Terms of Use, and Service Privacy Notice

Note

We’ve introduced API keys, please read Migrating to API Keys

Description

AdRoll Universal Campaigns API (v2) 2.0

Create and edit AdRoll strategies with the AdRoll Universal Campaigns API

List of Operations

• GET /activate/api/v2/adgroup

• POST /activate/api/v2/adgroup

• PUT /activate/api/v2/adgroup

• PUT /activate/api/v2/adgroup_ad

• GET /activate/api/v2/campaign

• POST /activate/api/v2/campaign

• PUT /activate/api/v2/campaign

• GET /activate/api/v2/playbooks

• POST /activate/api/v2/playbooks

• PUT /activate/api/v2/playbooks

• GET /activate/api/v2/playbooks/simple

Operations

GET /activate/api/v2/adgroup

Fetch adgroup

Parameters:

Query Parameters

Name	Required	Type	Description
eid	False	string	EID of requested adgroup
campaign_eid	False	string	Campaign EID of underlying adgroups
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Responses:

200

A list of adgroups

Schema as JSON:

{
  "data": [
    {
      "ad_type": "string",
      "ads": [
        {
          "eid": "string",
          "status": "string"
        }
      ],
      "campaign_eid": "string",
      "created_at": "string",
      "eid": "string",
      "end_date": "string",
      "fb_placements": [
        "string"
      ],
      "kpi_goal": 0.0,
      "kpi_metric": "string",
      "li_audience_network_enabled": true,
      "name": "string",
      "objective": "convert",
      "start_date": "string",
      "status": "string",
      "targeting_features": {
        "negative_segment_eids": [
          "string"
        ],
        "positive_segment_eids": [
          "string"
        ]
      }
    }
  ]
}

Schema

Type

object

data

Type

array of AdGroupResponse

POST /activate/api/v2/adgroup

Create a new adgroup

Parameters:

Query Parameters

Name	Required	Type	Description
campaign_eid	True	string	EID of campaign to attach adgroup to
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Schema for request body: AdGroupCreate

{
  "ad_type": "string",
  "ads": [
    {
      "eid": "string",
      "status": "string"
    }
  ],
  "campaign_eid": "string",
  "created_at": "string",
  "eid": "string",
  "end_date": "string",
  "fb_placements": [
    "string"
  ],
  "kpi_goal": 0.0,
  "kpi_metric": "string",
  "li_audience_network_enabled": true,
  "name": "string",
  "objective": "convert",
  "start_date": "string",
  "targeting_features": {
    "negative_segment_eids": [
      "string"
    ],
    "positive_segment_eids": [
      "string"
    ]
  }
}

Responses:

200

The newly created adgroup

Schema as JSON:

{
  "data": {
    "ad_type": "string",
    "ads": [
      {
        "eid": "string",
        "status": "string"
      }
    ],
    "campaign_eid": "string",
    "created_at": "string",
    "eid": "string",
    "end_date": "string",
    "fb_placements": [
      "string"
    ],
    "kpi_goal": 0.0,
    "kpi_metric": "string",
    "li_audience_network_enabled": true,
    "name": "string",
    "objective": "convert",
    "start_date": "string",
    "status": "string",
    "targeting_features": {
      "negative_segment_eids": [
        "string"
      ],
      "positive_segment_eids": [
        "string"
      ]
    }
  }
}

Schema

Type

object

data

Type

AdGroupResponse

PUT /activate/api/v2/adgroup

Edit an existing adgroup

Parameters:

Query Parameters

Name	Required	Type	Description
eid	True	string	EID of adgroup to edit
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Schema for request body: AdGroupEdit

{
  "ads": [
    {
      "eid": "string",
      "status": "string"
    }
  ],
  "campaign_eid": "string",
  "created_at": "string",
  "eid": "string",
  "end_date": "string",
  "fb_placements": [
    "string"
  ],
  "kpi_goal": 0.0,
  "kpi_metric": "string",
  "li_audience_network_enabled": true,
  "name": "string",
  "objective": "convert",
  "start_date": "string",
  "status": "string",
  "targeting_features": {
    "negative_segment_eids": [
      "string"
    ],
    "positive_segment_eids": [
      "string"
    ]
  }
}

Responses:

200

The edited adgroup

Schema as JSON:

{
  "data": {
    "ad_type": "string",
    "ads": [
      {
        "eid": "string",
        "status": "string"
      }
    ],
    "campaign_eid": "string",
    "created_at": "string",
    "eid": "string",
    "end_date": "string",
    "fb_placements": [
      "string"
    ],
    "kpi_goal": 0.0,
    "kpi_metric": "string",
    "li_audience_network_enabled": true,
    "name": "string",
    "objective": "convert",
    "start_date": "string",
    "status": "string",
    "targeting_features": {
      "negative_segment_eids": [
        "string"
      ],
      "positive_segment_eids": [
        "string"
      ]
    }
  }
}

Schema

Type

object

data

Type

AdGroupResponse

PUT /activate/api/v2/adgroup_ad

Edit an adgroup ad

Parameters:

Query Parameters

Name	Required	Type	Description
adgroup_eid	True	string	EID of adgroup
ad_eid	True	string	EID of the ad to pause
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Schema for request body: AdgroupAd

{
  "eid": "string",
  "status": "string"
}

Responses:

200

The edited adgroup ad

Schema as JSON:

{
  "data": {
    "eid": "string",
    "status": "string"
  }
}

Schema

Type

object

data

Type

AdgroupAd

GET /activate/api/v2/campaign

Fetch campaign

Parameters:

Query Parameters

Name	Required	Type	Description
advertisable_eid	False	string	Advertisable EID of requested campaign
eid	False	string	EID of requested campaign
is_draft	False	boolean	Flag indicating whether to pull drafts. true: will return only draft(s). false: will return only non-draft(s). If left out, both draft and non-draft can be returned.
paginate	False	boolean	Flag indicating whether Campaigns will be paginated. If pagination is used, all drafts are returned with the first page of results.
cursor	False	string	Cursor used for paginating results.
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Responses:

200

A list of Campaign objects

Schema as JSON:

{
  "data": [
    {
      "advertisable_eid": "string",
      "budget": 0.0,
      "budget_settings": {
        "budget_type": "string",
        "current_month_spend": 0.0,
        "goal": 0.0,
        "spend": 0.0
      },
      "created_at": "string",
      "currency": "string",
      "draft_eid": "string",
      "eid": "string",
      "end_date": "string",
      "has_special_ad_category": true,
      "is_draft": true,
      "is_frozen": true,
      "name": "string",
      "objective": "convert",
      "start_date": "string",
      "status": "string"
    }
  ]
}

Schema

Type

object

data

Type

array of CampaignResponse

POST /activate/api/v2/campaign

Create a new campaign.

Parameters:

Query Parameters

Name	Required	Type	Description
advertisable_eid	True	string	Advertisable EID to create campaign under
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Schema for request body: CampaignCreate

{
  "advertisable_eid": "string",
  "budget": 0.0,
  "budget_settings": {
    "budget_type": "string",
    "current_month_spend": 0.0,
    "goal": 0.0,
    "spend": 0.0
  },
  "created_at": "string",
  "currency": "string",
  "draft_eid": "string",
  "eid": "string",
  "has_special_ad_category": true,
  "is_draft": true,
  "is_frozen": true,
  "name": "string",
  "objective": "convert"
}

Responses:

200

The newly created campaign

Schema as JSON:

{
  "data": {
    "advertisable_eid": "string",
    "budget": 0.0,
    "budget_settings": {
      "budget_type": "string",
      "current_month_spend": 0.0,
      "goal": 0.0,
      "spend": 0.0
    },
    "created_at": "string",
    "currency": "string",
    "draft_eid": "string",
    "eid": "string",
    "end_date": "string",
    "has_special_ad_category": true,
    "is_draft": true,
    "is_frozen": true,
    "name": "string",
    "objective": "convert",
    "start_date": "string",
    "status": "string"
  }
}

Schema

Type

object

data

Type

CampaignResponse

PUT /activate/api/v2/campaign

Edit an existing campaign.

Parameters:

Query Parameters

Name	Required	Type	Description
eid	True	string	Campaign EID
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Schema for request body: CampaignEdit

{
  "advertisable_eid": "string",
  "budget": 0.0,
  "budget_settings": {
    "budget_type": "string",
    "current_month_spend": 0.0,
    "goal": 0.0,
    "spend": 0.0
  },
  "created_at": "string",
  "eid": "string",
  "has_special_ad_category": true,
  "is_draft": true,
  "is_frozen": true,
  "name": "string",
  "objective": "convert",
  "status": "string"
}

Responses:

200

The edited campaign

Schema as JSON:

{
  "data": {
    "advertisable_eid": "string",
    "budget": 0.0,
    "budget_settings": {
      "budget_type": "string",
      "current_month_spend": 0.0,
      "goal": 0.0,
      "spend": 0.0
    },
    "created_at": "string",
    "currency": "string",
    "draft_eid": "string",
    "eid": "string",
    "end_date": "string",
    "has_special_ad_category": true,
    "is_draft": true,
    "is_frozen": true,
    "name": "string",
    "objective": "convert",
    "start_date": "string",
    "status": "string"
  }
}

Schema

Type

object

data

Type

CampaignResponse

GET /activate/api/v2/playbooks

Fetch a Playbook

Parameters:

Query Parameters

Name	Required	Type	Description
advertisable_eid	False	string	Advertisable EID of requested Playbook
eid	False	string	EID of requested Playbook
verbose	False	boolean	Include all details of each campaign in the Playbook(s)
is_draft	False	boolean	Flag indicating whether to pull drafts. true: will return only draft(s). false: will return only non-draft(s). If left out, both draft and non-draft can be returned.
paginate	False	boolean	Flag indicating whether Playbooks will be paginated. If pagination is used, all drafts are returned with the first page of results.
cursor	False	string	Cursor used for paginating results.
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Responses:

200

A list of Playbook objects

Schema as JSON:

{
  "data": [
    {
      "advertisable_eid": "string",
      "audience_attributes": {},
      "budget": {
        "budget_type": "string",
        "currency": "string",
        "current_month_spend": 0.0,
        "goal": 0.0,
        "is_prorated": true,
        "prorated_goal": 0.0,
        "spend": 0.0
      },
      "budget_balancing_automated": true,
      "bulk_campaigns": [
        {
          "adgroups": [
            {
              "ad_type": "string",
              "ads": [
                {
                  "added_on": "string",
                  "eid": "string",
                  "status": "string"
                }
              ],
              "adwizard_ticket_id": 0,
              "campaign_eid": "string",
              "created_at": "string",
              "eid": "string",
              "fb_placements": [
                "string"
              ],
              "high_intent": true,
              "kpi_goal": 0.0,
              "kpi_metric": "string",
              "li_audience_network_enabled": true,
              "name": "string",
              "objective": "convert",
              "status": "string",
              "sync_strategy_name": true,
              "targeting_features": {
                "negative_segment_eids": [
                  "string"
                ],
                "positive_segment_eids": [
                  "string"
                ]
              }
            }
          ],
          "budget_settings": {
            "budget_type": "string",
            "current_month_spend": 0.0,
            "goal": 0.0,
            "is_prorated": true,
            "prorated_goal": 0.0,
            "spend": 0.0
          },
          "created_at": "string",
          "dayparting": {},
          "domain_frequency_cap": 0.0,
          "domain_frequency_cap_enabled": true,
          "draft_eid": "string",
          "eid": "string",
          "has_special_ad_category": true,
          "is_draft": true,
          "is_frozen": true,
          "name": "string",
          "objective": "convert",
          "rw_excluded_lead_type": "string",
          "rw_manage_domain_frequency_cap": true,
          "status": "string",
          "tactic_type": "string",
          "template": "universal",
          "use_case": "string",
          "user_frequency_cap": 0
        }
      ],
      "campaigns": [
        {
          "budget": 0.0,
          "eid": "string"
        }
      ],
      "effective_status": "string",
      "eid": "string",
      "end_date": "string",
      "general_exclusions": [
        {
          "eid": "string",
          "general_exclusion_type": "string"
        }
      ],
      "name": "string",
      "playbook_type": "string",
      "start_date": "string",
      "status": "string",
      "tag_eid": "string",
      "tal_eid": "string"
    }
  ]
}

Schema

Type

object

data

Type

array of PlaybookResponseGeneric

POST /activate/api/v2/playbooks

Create a new Playbook.

Parameters:

Query Parameters

Name	Required	Type	Description
advertisable_eid	True	string	Advertisable EID to create Playbook under
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Schema for request body: PlaybookCreate

{
  "advertisable_eid": "string",
  "audience_attributes": {},
  "budget": {
    "budget_type": "string",
    "currency": "string",
    "current_month_spend": 0.0,
    "goal": 0.0,
    "is_prorated": true,
    "prorated_goal": 0.0,
    "spend": 0.0
  },
  "budget_balancing_automated": true,
  "bulk_campaigns": [
    {
      "adgroups": [
        {
          "ad_type": "string",
          "ads": [
            {
              "added_on": "string",
              "eid": "string",
              "status": "string"
            }
          ],
          "adwizard_ticket_id": 0,
          "campaign_eid": "string",
          "created_at": "string",
          "eid": "string",
          "fb_placements": [
            "string"
          ],
          "high_intent": true,
          "kpi_goal": 0.0,
          "kpi_metric": "string",
          "li_audience_network_enabled": true,
          "name": "string",
          "objective": "convert",
          "status": "string",
          "sync_strategy_name": true,
          "targeting_features": {
            "negative_segment_eids": [
              "string"
            ],
            "positive_segment_eids": [
              "string"
            ]
          }
        }
      ],
      "budget_settings": {
        "budget_type": "string",
        "current_month_spend": 0.0,
        "goal": 0.0,
        "is_prorated": true,
        "prorated_goal": 0.0,
        "spend": 0.0
      },
      "created_at": "string",
      "dayparting": {},
      "domain_frequency_cap": 0.0,
      "domain_frequency_cap_enabled": true,
      "draft_eid": "string",
      "eid": "string",
      "has_special_ad_category": true,
      "is_draft": true,
      "is_frozen": true,
      "name": "string",
      "objective": "convert",
      "rw_excluded_lead_type": "string",
      "rw_manage_domain_frequency_cap": true,
      "status": "string",
      "tactic_type": "string",
      "template": "universal",
      "use_case": "string",
      "user_frequency_cap": 0
    }
  ],
  "campaigns": [
    {
      "budget": 0.0,
      "eid": "string"
    }
  ],
  "effective_status": "string",
  "eid": "string",
  "end_date": "string",
  "general_exclusions": [
    {
      "eid": "string",
      "general_exclusion_type": "string"
    }
  ],
  "name": "string",
  "playbook_type": "string",
  "start_date": "string",
  "status": "string",
  "tag_eid": "string",
  "tal_eid": "string"
}

Responses:

200

The newly created Playbook

Schema as JSON:

{
  "data": {
    "advertisable_eid": "string",
    "audience_attributes": {},
    "budget": {
      "budget_type": "string",
      "currency": "string",
      "current_month_spend": 0.0,
      "goal": 0.0,
      "is_prorated": true,
      "prorated_goal": 0.0,
      "spend": 0.0
    },
    "budget_balancing_automated": true,
    "bulk_campaigns": [
      {
        "adgroups": [
          {
            "ad_type": "string",
            "ads": [
              {
                "added_on": "string",
                "eid": "string",
                "status": "string"
              }
            ],
            "adwizard_ticket_id": 0,
            "campaign_eid": "string",
            "created_at": "string",
            "eid": "string",
            "fb_placements": [
              "string"
            ],
            "high_intent": true,
            "kpi_goal": 0.0,
            "kpi_metric": "string",
            "li_audience_network_enabled": true,
            "name": "string",
            "objective": "convert",
            "status": "string",
            "sync_strategy_name": true,
            "targeting_features": {
              "negative_segment_eids": [
                "string"
              ],
              "positive_segment_eids": [
                "string"
              ]
            }
          }
        ],
        "budget_settings": {
          "budget_type": "string",
          "current_month_spend": 0.0,
          "goal": 0.0,
          "is_prorated": true,
          "prorated_goal": 0.0,
          "spend": 0.0
        },
        "created_at": "string",
        "dayparting": {},
        "domain_frequency_cap": 0.0,
        "domain_frequency_cap_enabled": true,
        "draft_eid": "string",
        "eid": "string",
        "has_special_ad_category": true,
        "is_draft": true,
        "is_frozen": true,
        "name": "string",
        "objective": "convert",
        "rw_excluded_lead_type": "string",
        "rw_manage_domain_frequency_cap": true,
        "status": "string",
        "tactic_type": "string",
        "template": "universal",
        "use_case": "string",
        "user_frequency_cap": 0
      }
    ],
    "campaigns": [
      {
        "budget": 0.0,
        "eid": "string"
      }
    ],
    "effective_status": "string",
    "eid": "string",
    "end_date": "string",
    "general_exclusions": [
      {
        "eid": "string",
        "general_exclusion_type": "string"
      }
    ],
    "name": "string",
    "playbook_type": "string",
    "start_date": "string",
    "status": "string",
    "tag_eid": "string",
    "tal_eid": "string"
  }
}

Schema

Type

object

data

Type

PlaybookResponseGeneric

PUT /activate/api/v2/playbooks

Edit an existing Playbook.

Parameters:

Query Parameters

Name	Required	Type	Description
eid	True	string	Playbook EID
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Schema for request body: PlaybookEdit

{
  "advertisable_eid": "string",
  "audience_attributes": {},
  "budget": {
    "budget_type": "string",
    "currency": "string",
    "current_month_spend": 0.0,
    "goal": 0.0,
    "is_prorated": true,
    "prorated_goal": 0.0,
    "spend": 0.0
  },
  "budget_balancing_automated": true,
  "bulk_campaigns": [
    {
      "adgroups": [
        {
          "ad_type": "string",
          "ads": [
            {
              "added_on": "string",
              "eid": "string",
              "status": "string"
            }
          ],
          "adwizard_ticket_id": 0,
          "campaign_eid": "string",
          "created_at": "string",
          "eid": "string",
          "fb_placements": [
            "string"
          ],
          "high_intent": true,
          "kpi_goal": 0.0,
          "kpi_metric": "string",
          "li_audience_network_enabled": true,
          "name": "string",
          "objective": "convert",
          "status": "string",
          "sync_strategy_name": true,
          "targeting_features": {
            "negative_segment_eids": [
              "string"
            ],
            "positive_segment_eids": [
              "string"
            ]
          }
        }
      ],
      "budget_settings": {
        "budget_type": "string",
        "current_month_spend": 0.0,
        "goal": 0.0,
        "is_prorated": true,
        "prorated_goal": 0.0,
        "spend": 0.0
      },
      "created_at": "string",
      "dayparting": {},
      "domain_frequency_cap": 0.0,
      "domain_frequency_cap_enabled": true,
      "draft_eid": "string",
      "eid": "string",
      "has_special_ad_category": true,
      "is_draft": true,
      "is_frozen": true,
      "name": "string",
      "objective": "convert",
      "rw_excluded_lead_type": "string",
      "rw_manage_domain_frequency_cap": true,
      "status": "string",
      "tactic_type": "string",
      "template": "universal",
      "use_case": "string",
      "user_frequency_cap": 0
    }
  ],
  "campaigns": [
    {
      "budget": 0.0,
      "eid": "string"
    }
  ],
  "effective_status": "string",
  "eid": "string",
  "end_date": "string",
  "general_exclusions": [
    {
      "eid": "string",
      "general_exclusion_type": "string"
    }
  ],
  "name": "string",
  "start_date": "string",
  "status": "string",
  "tag_eid": "string",
  "tal_eid": "string"
}

Responses:

200

The edited Playbook

Schema as JSON:

{
  "data": {
    "advertisable_eid": "string",
    "audience_attributes": {},
    "budget": {
      "budget_type": "string",
      "currency": "string",
      "current_month_spend": 0.0,
      "goal": 0.0,
      "is_prorated": true,
      "prorated_goal": 0.0,
      "spend": 0.0
    },
    "budget_balancing_automated": true,
    "bulk_campaigns": [
      {
        "adgroups": [
          {
            "ad_type": "string",
            "ads": [
              {
                "added_on": "string",
                "eid": "string",
                "status": "string"
              }
            ],
            "adwizard_ticket_id": 0,
            "campaign_eid": "string",
            "created_at": "string",
            "eid": "string",
            "fb_placements": [
              "string"
            ],
            "high_intent": true,
            "kpi_goal": 0.0,
            "kpi_metric": "string",
            "li_audience_network_enabled": true,
            "name": "string",
            "objective": "convert",
            "status": "string",
            "sync_strategy_name": true,
            "targeting_features": {
              "negative_segment_eids": [
                "string"
              ],
              "positive_segment_eids": [
                "string"
              ]
            }
          }
        ],
        "budget_settings": {
          "budget_type": "string",
          "current_month_spend": 0.0,
          "goal": 0.0,
          "is_prorated": true,
          "prorated_goal": 0.0,
          "spend": 0.0
        },
        "created_at": "string",
        "dayparting": {},
        "domain_frequency_cap": 0.0,
        "domain_frequency_cap_enabled": true,
        "draft_eid": "string",
        "eid": "string",
        "has_special_ad_category": true,
        "is_draft": true,
        "is_frozen": true,
        "name": "string",
        "objective": "convert",
        "rw_excluded_lead_type": "string",
        "rw_manage_domain_frequency_cap": true,
        "status": "string",
        "tactic_type": "string",
        "template": "universal",
        "use_case": "string",
        "user_frequency_cap": 0
      }
    ],
    "campaigns": [
      {
        "budget": 0.0,
        "eid": "string"
      }
    ],
    "effective_status": "string",
    "eid": "string",
    "end_date": "string",
    "general_exclusions": [
      {
        "eid": "string",
        "general_exclusion_type": "string"
      }
    ],
    "name": "string",
    "playbook_type": "string",
    "start_date": "string",
    "status": "string",
    "tag_eid": "string",
    "tal_eid": "string"
  }
}

Schema

Type

object

data

Type

PlaybookResponseGeneric

GET /activate/api/v2/playbooks/simple

Fetch playbooks with only simple data response

Parameters:

Query Parameters

Name	Required	Type	Description
advertisable_eid	True	string	Advertisable EID of requested Playbook
eid	False	string	EID of requested Playbook
apikey	False	string	Required if using Personal Access Tokens (PAT). The value is the Client ID you received when you registered your application on the NextRoll Developer site

Responses:

200

A list of Playbook objects

Schema as JSON:

{
  "data": [
    {
      "audience_attributes": {},
      "effective_status": "string",
      "eid": "string",
      "end_date": "string",
      "general_exclusions": [
        {
          "eid": "string",
          "general_exclusion_type": "string"
        }
      ],
      "name": "string",
      "playbook_type": "string",
      "start_date": "string",
      "status": "string",
      "tag_eid": "string",
      "tal_eid": "string"
    }
  ]
}

Schema

Type

object

data

Type

array of PlaybookResponseSimple

Definitions

BudgetSettings

Type

object

budget_type

Type of budget

Required

True

Type

string

Enum

daily, monthly, lifetime

goal

Budget of campaign in the currency specified by the currency field.

Required

True

Type

number

spend

Amount spent by this campaign till now, if a lifetime or monthly budget is used.

Type

number

current_month_spend

Amount spent by this Campaign this month, if a monthly budget is used

Type

number

AdgroupAd

Type

object

eid

Ad eid.

Required

True

Type

string

status

Adgroup ad status

Required

True

Type

string

Enum

live, paused, deleted

AdgroupTargeting

Type

object

positive_segment_eids

List of segment EIDs being positively targeted by this adgroup.

Type

array of items

negative_segment_eids

List of segment EIDs being negatively targeted by this adgroup.

Type

array of items

AdGroupResponse

Type

object

name

Name of adgroup.

Type

string

eid

EID of adgroup.

Type

string

MaxLength

22

MinLength

22

campaign_eid

EID of campaign this adgroup is in.

Type

string

MaxLength

22

MinLength

22

ad_type

The type of ads supported by this adgroup. The ad_eids passed in should be of this type.

Required

True

Type

string

Enum

dynamic, static

ads

Type

array of AdgroupAd

start_date

Start date/time of adgroup in ISO-8601 format in UTC.

Type

string

Format

date-time

end_date

End date of adgroup in ISO-8601 format in UTC.

Type

string

Format

date-time

status

Status of adgroup

Type

string

Enum

live, paused, deleted

kpi_goal

Value of KPI goal for specified KPI metric (in currency specified by campaign’s currency parameter).This must be number greater than 0 or NULL to set an automatic goal.

Type

number

kpi_metric

Metric used to measure KPI.

Type

string

Enum

CPA, CPC, CPM

created_at

Datetime of adgroup creation in ISO-8601 in UTC.

Type

string

Format

date-time

targeting_features

Type

AdgroupTargeting

objective

AdGroup-level objective: attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting. Defaults to convert.

Type

string

Default

convert

Enum

attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting

fb_placements

List of FB page_types

Type

array of items

li_audience_network_enabled

True if the LinkedIn Audience Network should be enabled for the AdGroup. False otherwise

Type

boolean

AdGroupEdit

Type

object

name

Name of adgroup.

Type

string

eid

EID of adgroup.

Type

string

MaxLength

22

MinLength

22

campaign_eid

EID of campaign this adgroup is in.

Type

string

MaxLength

22

MinLength

22

ads

Type

array of AdgroupAd

start_date

Start date/time of adgroup in ISO-8601 format in UTC.

Type

string

Format

date-time

end_date

End date of adgroup in ISO-8601 format in UTC.

Type

string

Format

date-time

status

Status of adgroup

Type

string

Enum

live, paused, deleted

kpi_goal

Value of KPI goal for specified KPI metric (in currency specified by campaign’s currency parameter).This must be number greater than 0 or NULL to set an automatic goal.

Type

number

kpi_metric

Metric used to measure KPI.

Type

string

Enum

CPA, CPC, CPM

created_at

Datetime of adgroup creation in ISO-8601 in UTC.

Type

string

Format

date-time

targeting_features

Type

AdgroupTargeting

objective

AdGroup-level objective: attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting. Defaults to convert.

Type

string

Default

convert

Enum

attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting

fb_placements

List of FB page_types

Type

array of items

li_audience_network_enabled

True if the LinkedIn Audience Network should be enabled for the AdGroup. False otherwise

Type

boolean

AdGroupCreate

Type

object

name

Name of adgroup.

Type

string

eid

EID of adgroup.

Type

string

MaxLength

22

MinLength

22

campaign_eid

EID of campaign this adgroup is in.

Type

string

MaxLength

22

MinLength

22

ad_type

The type of ads supported by this adgroup. The ad_eids passed in should be of this type.

Required

True

Type

string

Enum

dynamic, static

ads

Type

array of AdgroupAd

start_date

Start date/time of adgroup in ISO-8601 format in UTC.

Type

string

Format

date-time

end_date

End date of adgroup in ISO-8601 format in UTC.

Type

string

Format

date-time

kpi_goal

Value of KPI goal for specified KPI metric (in currency specified by campaign’s currency parameter).This must be number greater than 0 or NULL to set an automatic goal.

Type

number

kpi_metric

Metric used to measure KPI.

Type

string

Enum

CPA, CPC, CPM

created_at

Datetime of adgroup creation in ISO-8601 in UTC.

Type

string

Format

date-time

targeting_features

Type

AdgroupTargeting

objective

AdGroup-level objective: attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting. Defaults to convert.

Type

string

Default

convert

Enum

attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting

fb_placements

List of FB page_types

Type

array of items

li_audience_network_enabled

True if the LinkedIn Audience Network should be enabled for the AdGroup. False otherwise

Type

boolean

CampaignResponse

Type

object

eid

EID of campaign. 22 characters long.

Type

string

draft_eid

EID of draft campaign to publish. 22 characters long.

Type

string

is_draft

Field indicating whether this is a draft campaign.

Type

boolean

advertisable_eid

EID of advertisable campaign is attached to. 22 Characters long.

Type

string

budget

Daily budget of campaign in the currency specified by the currency field.

Type

number

budget_settings

Type

BudgetSettings

currency

ISO-4217 currency code for budget. This value must match the currency set on the Advertisable’s billing account.

Required

True

Type

string

Enum

USD, EUR, AUD, GBP, NZD, JPY

name

Campaign Name

Type

string

MaxLength

100

start_date

Start date/time of campaign in ISO-8601 format in UTC.

Type

string

Format

date-time

end_date

End date of campaign in ISO-8601 format in UTC.

Type

string

Format

date-time

status

Status of campaign

Type

string

Enum

live, paused, deleted

objective

Campaign-level objective: attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting. Defaults to convert.

Type

string

Default

convert

Enum

attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting

created_at

Datetime of campaign creation in ISO-8601 in UTC.

Type

string

Format

date-time

has_special_ad_category

Boolean indicating whether or not the campaign has special ad category.

Type

boolean

is_frozen

Boolean indicating whether or not the campaign is frozen.

Type

boolean

CampaignCreate

Type

object

eid

EID of campaign. 22 characters long.

Type

string

draft_eid

EID of draft campaign to publish. 22 characters long.

Type

string

is_draft

Field indicating whether this is a draft campaign.

Type

boolean

advertisable_eid

EID of advertisable campaign is attached to. 22 Characters long.

Type

string

budget

Daily budget of campaign in the currency specified by the currency field.

Type

number

budget_settings

Type

BudgetSettings

currency

ISO-4217 currency code for budget. This value must match the currency set on the Advertisable’s billing account.

Required

True

Type

string

Enum

USD, EUR, AUD, GBP, NZD, JPY

name

Campaign Name

Type

string

MaxLength

100

objective

Campaign-level objective: attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting. Defaults to convert.

Type

string

Default

convert

Enum

attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting

created_at

Datetime of campaign creation in ISO-8601 in UTC.

Type

string

Format

date-time

has_special_ad_category

Boolean indicating whether or not the campaign has special ad category.

Type

boolean

is_frozen

Boolean indicating whether or not the campaign is frozen.

Type

boolean

CampaignEdit

Type

object

eid

EID of campaign. 22 characters long.

Type

string

is_draft

Field indicating whether this is a draft campaign.

Type

boolean

advertisable_eid

EID of advertisable campaign is attached to. 22 Characters long.

Type

string

budget

Daily budget of campaign in the currency specified by the currency field.

Type

number

budget_settings

Type

BudgetSettings

name

Campaign Name

Type

string

MaxLength

100

status

Status of campaign

Type

string

Enum

live, paused, deleted

objective

Campaign-level objective: attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting. Defaults to convert.

Type

string

Default

convert

Enum

attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting

created_at

Datetime of campaign creation in ISO-8601 in UTC.

Type

string

Format

date-time

has_special_ad_category

Boolean indicating whether or not the campaign has special ad category.

Type

boolean

is_frozen

Boolean indicating whether or not the campaign is frozen.

Type

boolean

PlaybookBudget

Type

object

budget_type

Type of budget

Required

True

Type

string

Enum

monthly, lifetime

is_prorated

When using monthly budgets, this flag will enable prorating if the start date is not the first of the month. Defaults to True.

Type

boolean

currency

ISO-4217 currency code for budget. This value must match the currency set on the Advertisable’s billing account.

Required

True

Type

string

Enum

USD, EUR, AUD, GBP, NZD, JPY

goal

Budget of Playbook in the currency specified by the currency field.

Required

True

Type

number

prorated_goal

Budget to be used for the first month of a monthly budget type Playbook. is_prorated must be true

Type

number

spend

Amount spent by this Playbook till now, if a lifetime or monthly budget is used.

Type

number

current_month_spend

Amount spent by this Playbook this month, if a monthly budget is used

Type

number

PlaybookCampaign

Type

object

eid

Campaign eid.

Required

True

Type

string

budget

Budget to assign to the campaign. Set only when budget_balancing_automated is False.

Type

number

PlaybookGeneralExclusion

Type

object

eid

The segment eid for the exclusion.

Required

True

Type

string

general_exclusion_type

The general exclusion type of the exclusion.

Required

True

Type

string

Enum

competitors, coworkers, customers

PlaybookResponse

Type

object

eid

Playbook eid.

Required

True

Type

string

advertisable_eid

EID of advertisable the Playbook is attached to. 22 Characters long.

Type

string

status

Playbook status.

Type

string

Enum

live, paused, deleted

effective_status

Playbook effective status.

Type

string

budget

Required

True

Type

PlaybookBudget

name

Playbook Name.

Type

string

MaxLength

100

start_date

Start date/time of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

end_date

End date of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

playbook_type

Type of the Playbook

Required

True

Type

string

Enum

pre_opportunity_funnel, pre_opportunity_funnel_intent, website_retargeting_basic, website_retargeting_intermediate, website_retargeting_advanced

budget_balancing_automated

Allow our system to smartly allocate your budget among the Playbook’s campaigns to optimize the Playbook performance. If you have this setting turned off, you’ll have to manually set the budget split of the Playbook’s configured campaigns.

Type

boolean

Default

True

campaigns

List of Campaigns to attach to the Playbook.

Type

array of PlaybookCampaign

tal_eid

Target Account List eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

tag_eid

Target Account Group eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

general_exclusions

General exclusions list. This is a cached value. Changes here do not impact the Playbook.

Type

array of PlaybookGeneralExclusion

audience_attributes

Audience attributes. This is a cached value. Changes here do not impact the Playbook.

Type

object

PlaybookCampaignBudget

Type

object

budget_type

Type of budget

Required

True

Type

string

Enum

daily, monthly, lifetime

is_prorated

When using monthly budgets, this flag will enable prorating if the start date is not the first of the month. Defaults to True.

Type

boolean

prorated_goal

Budget to be used for the first month of a monthly budget type campaign. is_prorated must be true

Type

number

goal

Budget of campaign in the currency specified by the currency field.

Required

True

Type

number

spend

Amount spent by this campaign till now, if a lifetime or monthly budget is used.

Type

number

current_month_spend

Amount spent by this Campaign this month, if a monthly budget is used

Type

number

PlaybookCampaignAdgroupAd

Type

object

eid

Ad eid.

Required

True

Type

string

status

Adgroup ad status

Required

True

Type

string

Enum

live, paused, deleted

added_on

Added on Playbook date/time of adgroup in ISO-8601 format in UTC.

Type

string

Format

date-time

PlaybookCampaignAdgroup

Type

object

name

Name of adgroup.

Type

string

eid

EID of adgroup.

Type

string

MaxLength

22

MinLength

22

campaign_eid

EID of campaign this adgroup is in.

Type

string

MaxLength

22

MinLength

22

ad_type

The type of ads supported by this adgroup. The ad_eids passed in should be of this type.

Required

True

Type

string

Enum

dynamic, static

ads

Optional list of Ads to create with the Campaign

Type

array of PlaybookCampaignAdgroupAd

status

Status of adgroup

Type

string

Enum

live, paused, deleted

kpi_goal

Value of KPI goal for specified KPI metric (in currency specified by campaign’s currency parameter).This must be number greater than 0 or NULL to set an automatic goal.

Type

number

kpi_metric

Metric used to measure KPI.

Type

string

Enum

CPA, CPC, CPM

created_at

Datetime of adgroup creation in ISO-8601 in UTC.

Type

string

Format

date-time

targeting_features

Type

AdgroupTargeting

high_intent

For an adgroup on a campaign with a configured template, use high intent targeting segments.

Type

boolean

sync_strategy_name

will flush the strategy name to the Inventory campaigns

Type

boolean

adwizard_ticket_id

ID of the adwizard ticket to associate with this adgroup.

Type

integer

objective

AdGroup-level objective: attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting. Defaults to convert.

Type

string

Default

convert

Enum

attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting

fb_placements

List of FB page_types

Type

array of items

li_audience_network_enabled

True if the LinkedIn Audience Network should be enabled for the AdGroup. False otherwise

Type

boolean

PlaybookCampaignFull

Type

object

eid

EID of campaign. 22 characters long.

Type

string

draft_eid

EID of draft campaign to publish. 22 characters long.

Type

string

is_draft

Field indicating whether this is a draft campaign.

Type

boolean

budget_settings

Type

PlaybookCampaignBudget

domain_frequency_cap_enabled

Boolean indicating whether or not to apply account-based frequency cap.

Type

boolean

domain_frequency_cap

Account-based frequency cap to apply to each campaign group under this strategywith web retargeting ads, for RollWorks. Optional, will not appear in dump if null.

Type

number

Maximum

10000

dayparting

Dayparting schedule to apply to each campaign group under this strategywith web retargeting ads, for RollWorks. Optional, will not appear in dump if null.

Type

object

name

Campaign Name

Type

string

MaxLength

100

status

Status of campaign

Type

string

Enum

live, paused, deleted

objective

Campaign-level objective: attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting. Defaults to convert.

Type

string

Default

convert

Enum

attract_lookalike, attract_attribute, convert, rw_linkedin, rw_account_targeting, rw_retargeting

adgroups

Optional list of Adgroups to create with the Campaign

Type

array of PlaybookCampaignAdgroup

created_at

Datetime of campaign creation in ISO-8601 in UTC.

Type

string

Format

date-time

template

Template definition to use when creating adgroups for this campaign.

Type

string

Default

universal

Enum

universal, blackops_uc, shopify_uc, magento_uc, magento2_uc, woocommerce_uc, prestashop_uc, bigcommerce_uc, squarespace_uc

use_case

Campaign use case.

Type

string

Enum

mixed, brand_awareness, browse_abandonment, cart_abandonment, loyalty

has_special_ad_category

Boolean indicating whether or not the campaign has special ad category.

Type

boolean

is_frozen

Boolean indicating whether or not the campaign is frozen.

Type

boolean

rw_excluded_lead_type

RollWorks only - Which lead type should be excluded from the targeted audience

Type

string

Enum

all, manual, content_download, demo_request, signup, other, contact_us, webinar_registration

rw_manage_domain_frequency_cap

RollWorks only - Boolean indicating whether or not frequency cap should be managed by RollWorks

Type

boolean

tactic_type

Campaign Tactic Type

Required

True

Type

string

user_frequency_cap

User frequency cap to apply to each campaign group under this strategywith web retargeting/prospecting ads.

Type

integer

Maximum

100

Minimum

1

PlaybookResponseGeneric

Type

object

eid

Playbook eid.

Required

True

Type

string

advertisable_eid

EID of advertisable the Playbook is attached to. 22 Characters long.

Type

string

status

Playbook status.

Type

string

Enum

live, paused, deleted

effective_status

Playbook effective status.

Type

string

budget

Required

True

Type

PlaybookBudget

name

Playbook Name.

Type

string

MaxLength

100

start_date

Start date/time of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

end_date

End date of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

playbook_type

Type of the Playbook

Required

True

Type

string

Enum

pre_opportunity_funnel, pre_opportunity_funnel_intent, website_retargeting_basic, website_retargeting_intermediate, website_retargeting_advanced

budget_balancing_automated

Allow our system to smartly allocate your budget among the Playbook’s campaigns to optimize the Playbook performance. If you have this setting turned off, you’ll have to manually set the budget split of the Playbook’s configured campaigns.

Type

boolean

Default

True

campaigns

List of Campaigns to attach to the Playbook.

Type

array of PlaybookCampaign

bulk_campaigns

List of Campaigns with detailed information to create or edit within the Playbook.

Type

array of PlaybookCampaignFull

tal_eid

Target Account List eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

tag_eid

Target Account Group eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

general_exclusions

General exclusions list. This is a cached value. Changes here do not impact the Playbook.

Type

array of PlaybookGeneralExclusion

audience_attributes

Audience attributes. This is a cached value. Changes here do not impact the Playbook.

Type

object

PlaybookResponseSimple

Type

object

audience_attributes

Audience attributes. This is a cached value. Changes here do not impact the Playbook.

Type

object

effective_status

Playbook effective status.

Type

string

eid

Playbook eid.

Required

True

Type

string

end_date

End date of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

general_exclusions

General exclusions list. This is a cached value. Changes here do not impact the Playbook.

Type

array of PlaybookGeneralExclusion

name

Playbook Name.

Type

string

MaxLength

100

playbook_type

Type of the Playbook

Required

True

Type

string

Enum

pre_opportunity_funnel, pre_opportunity_funnel_intent, website_retargeting_basic, website_retargeting_intermediate, website_retargeting_advanced

start_date

Start date/time of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

tag_eid

Target Account Group eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

tal_eid

Target Account List eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

status

Status of adgroup

Type

string

Enum

live, paused

PlaybookCreate

Type

object

eid

Playbook eid.

Required

True

Type

string

advertisable_eid

EID of advertisable the Playbook is attached to. 22 Characters long.

Type

string

status

Playbook status.

Type

string

Enum

live, paused, deleted

effective_status

Playbook effective status.

Type

string

budget

Required

True

Type

PlaybookBudget

name

Playbook Name.

Type

string

MaxLength

100

start_date

Start date/time of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

end_date

End date of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

playbook_type

Type of the Playbook

Required

True

Type

string

Enum

pre_opportunity_funnel, pre_opportunity_funnel_intent, website_retargeting_basic, website_retargeting_intermediate, website_retargeting_advanced

budget_balancing_automated

Allow our system to smartly allocate your budget among the Playbook’s campaigns to optimize the Playbook performance. If you have this setting turned off, you’ll have to manually set the budget split of the Playbook’s configured campaigns.

Type

boolean

Default

True

campaigns

List of Campaigns to attach to the Playbook.

Type

array of PlaybookCampaign

bulk_campaigns

List of Campaigns with detailed information to create or edit within the Playbook.

Type

array of PlaybookCampaignFull

tal_eid

Target Account List eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

tag_eid

Target Account Group eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

general_exclusions

General exclusions list. This is a cached value. Changes here do not impact the Playbook.

Type

array of PlaybookGeneralExclusion

audience_attributes

Audience attributes. This is a cached value. Changes here do not impact the Playbook.

Type

object

PlaybookEdit

Type

object

eid

Playbook eid.

Required

True

Type

string

advertisable_eid

EID of advertisable the Playbook is attached to. 22 Characters long.

Type

string

status

Playbook status.

Type

string

Enum

live, paused, deleted

effective_status

Playbook effective status.

Type

string

budget

Type

PlaybookBudget

name

Playbook Name.

Type

string

MaxLength

100

start_date

Start date/time of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

end_date

End date of playbook in ISO-8601 format in UTC.

Type

string

Format

date-time

budget_balancing_automated

Allow our system to smartly allocate your budget among the Playbook’s campaigns to optimize the Playbook performance. If you have this setting turned off, you’ll have to manually set the budget split of the Playbook’s configured campaigns.

Type

boolean

Default

True

campaigns

List of Campaigns to attach to the Playbook.

Type

array of PlaybookCampaign

bulk_campaigns

List of Campaigns with detailed information to create or edit within the Playbook.

Type

array of PlaybookCampaignFull

tal_eid

Target Account List eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

tag_eid

Target Account Group eid. This is a cached value. Changes here do not impact the Playbook.

Type

string

general_exclusions

General exclusions list. This is a cached value. Changes here do not impact the Playbook.

Type

array of PlaybookGeneralExclusion

audience_attributes

Audience attributes. This is a cached value. Changes here do not impact the Playbook.

Type

object