Universal Campaigns API Overview

Universal Campaigns are campaigns that automatically optimize your budget across inventory sources, currently web retargeting and Facebook retargeting. Instead of creating and managing campaigns for Web and Facebook a Universal Campaign will automatically create and manage campaigns across those inventory sources. The shared budget will be allocated to different sources to optimize performance.


For details on how to authenticate, refer to Get Started with the NextRoll API.

Service Walkthrough

Universal Campaigns share a similar structure to CRUD, Facebook, and Prospecting API campaigns. You can create a campaign, then create AdGroups within the campaign.

Migration from Automated Campaigns API

You can think of the Universal Campaign API as a rebranded v2 of the Automated Campaigns API. Instead of creating a strategy, you create a Universal Campaign. Strategies are now called Universal Campaigns. Campaign Groups in a Strategy are called Universal AdGroups.