Site Traffic Revealer Examples¶
Examples on this page
Get Visitor Attributes¶
The Site Traffic Revealer JavaScript interface provides a callback called B2BPersonalizationData which returns an array of five (5) firmographic attributes pertaining to the visitor: domain, company_name, company_industry, company_revenue, and company_size. The following JavaScript code will set variables with the available firmographic data of the current web visitor for use on-site or to make available as data with other applications and pixels.
window.onB2BPersonalizationDataReady = (function(personalizationData) {
var companyDomain = personalizationData["domain"];
var companyName = personalizationData["company_name"];
var companyIndustry = personalizationData["company_industry"];
var companyRevenue = personalizationData["company_revenue"];
var companySize = personalizationData["company_size"];
var accountLists = personalizationData["account_lists"];
var journeyStage = personalizationData["journey_stage"];
});
Example Response:
Description |
Variable |
Value |
|---|---|---|
Company domain of the site visitor |
companyDomain |
rollworks.com |
Company name of the site visitor based on the domain |
companyName |
RollWorks |
Company industry of the site visitor based on the domain |
companyIndustry |
Marketing and Advertising |
Company revenue of the site visitor based on the domain |
companyRevenue |
Medium-Small ($10MM-$50MM) |
Company size of the site visitor based on the domain |
companySize |
Medium-Large (500 - 999 Employees) |
Account Lists that include the site visitor |
accountLists |
|
Journey Stage of the site Visitor |
journeyStage |
Unaware |
Data Dictionary¶
Company Revenue - a value from one of the following (7) options:
Micro ($0-$1MM) |
Small ($1MM-$10MM) |
Medium-Small ($10MM-$50MM) |
Medium-Large ($50MM-$100MM) |
Large ($100MM-$200MM) |
XLarge ($200MM-$1B) |
XXLarge ($1B+) |
Company Size - a value from one of the following (8) options:
Micro (1 - 9 Employees) |
Small (10 - 49 Employees) |
Medium-Small (50 - 199 Employees) |
Medium (200 - 499 Employees) |
Medium-Large (500 - 999 Employees) |
Large (1,000 - 4,999 Employees) |
XLarge (5,000 - 10,000 Employees) |
XXLarge (10,000+ Employees) |
Industry - a value from one of the following (150) options:
Accounting |
Agriculture |
Airlines/Aviation |
Alternative Dispute Resolution |
Alternative Medicine |
Animation |
Apparel & Fashion |
Architecture & Planning |
Arts and Crafts |
Automotive |
Aviation & Aerospace |
Banking |
Biotechnology |
Broadcast Media |
Building Materials |
Business Services |
Business Supplies and Equipment |
Capital Markets |
Chemicals |
Civic & Social Organization |
Civil Engineering |
Commercial Real Estate |
Computer & Network Security |
Computer Games |
Computer Hardware |
Computer Networking |
Construction |
Consumer Electronics |
Consumer Goods |
Consumer Services |
Cosmetics |
Dairy |
Defense & Space |
Dentistry |
Design |
E-Learning |
Education Management |
Electrical/Electronic Manufacturing |
Entertainment |
Environmental Services |
Events Services |
Executive Office |
Facilities Services |
Financial Services |
Fine Art |
Fishery |
Food & Beverages |
Food Production |
Fund-Raising |
Furniture |
Gambling & Casinos |
Glass, Ceramics & Concrete |
Government Administration |
Graphic Design |
Health, Wellness and Fitness |
Higher Education |
Hospital & Health Care |
Hospitality |
Human Resources |
Import and Export |
Individual & Family Services |
Industrial Automation |
Industrial Engineering |
Information Services |
Insurance |
International Affairs |
International Trade and Development |
Internet |
Investment Banking |
Investment Management |
Judiciary |
Law Enforcement |
Law Practice |
Legal Services |
Legislative Office |
Leisure, Travel & Tourism |
Libraries |
Local Business |
Logistics and Supply Chain |
Luxury Goods & Jewelry |
Machinery |
Management Consulting |
Manufacturing |
Maritime |
Market Research |
Marketing and Advertising |
Mechanical or Industrial Engineering |
Media Production |
Medical Devices |
Medical Practice |
Mental Health Care |
Military |
Mining & Metals |
Motion Pictures and Film |
Museums and Institutions |
Music |
Nanotechnology |
Newspapers |
Non-Profit Organization Management |
Oil & Energy |
Online Media |
Outsourcing/Offshoring |
Package/Freight Delivery |
Packaging and Containers |
Paper & Forest Products |
Performing Arts |
Pharmaceuticals |
Philanthropy |
Photography |
Plastics |
Political Organization |
Primary/Secondary Education |
Printing |
Professional Training & Coaching |
Program Development |
Public Policy |
Public Relations and Communications |
Public Safety |
Publishing |
Railroad Manufacture |
Ranching |
Real Estate |
Recreational Facilities and Services |
Religious Institutions |
Renewables & Environment |
Research |
Restaurants |
Retail |
Security and Investigations |
Semiconductors |
Shipbuilding |
Software / Information Technology |
Sporting Goods |
Sports |
Staffing and Recruiting |
Supermarkets |
Telecommunications |
Textiles |
Think Tanks |
Tobacco |
Translation and Localization |
Transportation/Trucking/Railroad |
Utilities |
Venture Capital & Private Equity |
Veterinary |
Warehousing |
Wholesale |
Wine and Spirits |
Wireless |
Writing and Editing |