Server-to-Server (S2S) API

Note

The S2S event API is under active development. Although the API is generally stable, it may change. Event processing is not yet fully complete. Send us a message if you have questions.

• Overview
  • Introduction
  • Data flow
  • User identifiers
    • Click ID (adct)
    • First-Party Cookie
      • Fetch first-party cookie
      • Generate a first-party cookie
    • Mobile device ID
    • Email
    • Custom user ID
• Events
  • Event format
    • Required Fields
    • Optional Fields
    • Specifying products
    • Mobile app URLs
  • Event types
  • B2C event types
    • Page view event
    • Home view event
    • Product search event
    • Add to cart event
    • Purchase event
  • B2B/ABM event types
    • High-value page event
    • Gated content event
    • Demo request event
    • Signup plan event
    • Signup trial event
    • Contact sales event
    • Live chat event
    • Form fill event
• API Reference
  • API endpoint
  • Authentication
  • Request Body