Email API Overview

Triggered by browsing behavior, AdRoll Email helps win customers with personalized product recommendations, promotions, or cart reminders.


For details on how to authenticate, refer to Get Started with the NextRoll API.

Service Walkthrough

  • Advertisable - an advertising profile representing a brand (e.g., “Bob’s Pets”)
    • Campaign 1 – Email Campaigns configure the goals and user behavior that will trigger –or cancel– an email to them.

    • Campaign …

    • Campaign N
      • CampaignEmail 1 – Defines the content of the email as a template and when it will be sent to a user. Several emails can be chained one after another to drive a reaction from the user. Once a reaction is detected the chain is stopped.

      • CampaignEmail …

      • CampaingEmail N

      • Segment 1 – Segments represent conditions that will trigger or cancel an email to a user. A segment can be used either for inclusion or exclusion; triggering or cancelling an email send

      • Segment …

      • Segment N

Each object is referred to with a unique id (called an “EID” or external id) which consists of 22 alphanumeric characters (e.g., “AX4BDADOHNFIDLETVWBLY3”).