Automated Campaigns API Overview

Automated Campaigns is a campaign optimization solution. Campaigns are grouped in a strategy with a single goal and a shared budget which is shifted between campaigns to optimize performance.


For details on how to authenticate, refer to Get Started with the NextRoll API.

Service Walkthrough

  • Advertisable - an advertising profile representing a brand (e.g., “Bob’s Pets”)
    • Strategy - Automated Campaigns groups your budget, goal and campaigns under one object called a Strategy
      • Campaigns 1..N - Campaigns are automatically created according to a template. These campaigns are continuously optimized towards the best performance for your budget.

The strategy creation API endpoint handles creating the Strategy and Campaigns for your Advertisable.