Site Visitor API Overview

The Site Visitor API enables the firmographic identification of a site visitor, in real-time, across a variety of firmographic attributes. The firmographic data can be used for customisation or personalization of the web page, generating analytics, or use with other applications in your organization.


For details on how to enable the Site Visitor API for your account, please contact your Account Manager or RollWorks support. Once your account has been enabled with the Site Visitor API, you’ll have access to some additional data via JavaScript everywhere your NextRoll pixel is placed.

You must have a properly configured and installed NextRoll pixel on your website. The visitor’s browser must also allow third-party cookies for this to work most effectively.