# NextRoll API > The NextRoll API lets developers build marketing applications on top of AdRoll > and AdRoll ABM (RollWorks). Base URL: https://services.adroll.com. > Authentication: OAuth 2.0 or Personal Access Token plus client ID. Object > hierarchy: Organization > Advertisable > Campaigns, Audiences, Ads, and > AdGroups. Objects are identified by EIDs (alphanumeric external IDs). 2020, NextRoll ## Pages - [NextRoll API Documentation](index.html.md): To get started, [check out our guide](guides/get-started.md#guide-get-started). - [Audience API](audience-api/index.html.md): * [Overview](overview.md) - [Automated Campaigns API](automated-campaigns-api/index.html.md): The Automated Campaigns API will be retired April 2025. - [CRUD API](crud-api/index.html.md): * [Overview](overview.md) - [Geotargeting API](geotargeting-api/index.html.md): * [Overview](overview.md) - [GraphQL Reporting API](graphql-reporting-api/index.html.md): * [Overview](overview.md) - [Guides](guides/index.html.md): * [Get Started with the NextRoll API](get-started.md) - [Prospecting API](prospecting-api/index.html.md): * [Overview](overview.md) - [Server-to-Server (S2S) API](server-to-server-api/index.html.md): The S2S event API is under active development. Although the API is generally stable, it may change. ... - [Site Traffic Revealer](site-traffic-revealer/index.html.md): * [Overview](overview.md) - [Universal Campaigns API](universal-campaigns-api/index.html.md): The Universal Campaigns API will be retired April 2025. - [User Lists API](user-lists-api/index.html.md): * [Overview](overview.md) - [Audience API Examples](audience-api/examples/index.html.md): * [Guides](guides.md) - [Access AdRoll ABM Account Metrics](guides/account-metrics.html.md): You can access AdRoll ABM account metrics using the GraphQL Reporting API. Metrics are available per... - [Migrating to API Keys](guides/api-key-migration.html.md): We now require all NextRoll API developers to register applications and use an API key for all reque... - [CRUD API Usage](crud-api/api-usage.html.md): The CRUD API is RESTful. The API is made up of a number of services, and each service has operations... - [Share Audiences](guides/audience-sharing.html.md): Audience Sharing is an upcoming feature and isn’t available to everyone - [Creating Audiences](guides/create-audiences.html.md): > ##### Audience Types - [Create Your First Prospecting Campaign](guides/create-prospecting-campaign.html.md): In this page we will use `0000000ADVERTISABLEEID` as an example of an advertisable EID. You should u... - [Creating Web Ads](guides/create-web-ads.html.md): To create a static web ad, you need to specify: - [Developer Site Migration](guides/developer-site-migration.html.md): At the end of August 2020, we’re launching a redesign of the NextRoll developer portal, [developers.... - [Integration guide for E-commerce Platforms](guides/ecommerce-integration.html.md): This guide is intended for e-commerce platforms that are interested in automating the setup for thei... - [Server-to-Server (S2S) API Events](server-to-server-api/events.html.md): The S2S event API is under active development. Although the API is generally stable, it may change. ... - [Automated Campaigns API Examples](automated-campaigns-api/examples.html.md): The Automated Campaigns API will be retired April 2025. - [CRUD API Examples](crud-api/examples.html.md): The following examples use the tool [cURL](https://curl.haxx.se/) to - [Geotargeting API Examples](geotargeting-api/examples.html.md): > ##### Examples on this page - [GraphQL Reporting API Examples](graphql-reporting-api/examples.html.md): The examples on this page contain GraphQL queries. For how to run these queries, see [Your First Que... - [Prospecting API Examples](prospecting-api/examples.html.md): In this page we will use `0000000ADVERTISABLEEID` as an example of an advertisable EID. You should u... - [Site Traffic Revealer Examples](site-traffic-revealer/examples.html.md): > ##### Examples on this page - [Universal Campaigns API Examples](universal-campaigns-api/examples.html.md): The Universal Campaigns API will be retired April 2025. - [User Lists API Examples](user-lists-api/examples.html.md): > ##### Examples on this page - [Manage External Data Segments](guides/external-segments.html.md): The guide shows you how to create and manage external data segments using the [Audience API](../audi... - [Frequently Asked Questions](faq.html.md): > ##### Questions on this page - [AdRoll ABM API Documentation](guides/get-started-rollworks.html.md): AdRoll ABM (formerly RollWorks) offers a host of APIs for many use cases — from pushing ad performan... - [Get Started with the NextRoll API](guides/get-started.html.md): The NextRoll API is divided into [several services](../index.md#api-list), each with its own focus. ... - [Guides](audience-api/examples/guides.html.md): The following guides use the Audience API: - [Marketing Platforms Guide](guides/marketing-platforms.html.md): This guide is intended for marketing platforms that are interested in expanding their current soluti... - [Marketplaces Guide](guides/marketplace-integration.html.md): This guide is intended for marketplaces that are interested in offering or enhancing a marketing sol... - [Get Started with OAuth 2.0](guides/oauth.html.md): [OAuth](https://en.wikipedia.org/wiki/OAuth) is a popular standard that allows users to give account... - [Get to know NextRoll](guides/object-structure.html.md): The NextRoll API has a simple object structure. It’s best introduced visually: - [Audience API Overview](audience-api/overview.html.md): The Audience API allows you to create and update [CRM segments](https://help.adroll.com/hc/en-us/art... - [Automated Campaigns API Overview](automated-campaigns-api/overview.html.md): The Automated Campaigns API will be retired April 2025. - [CRUD API Overview](crud-api/overview.html.md): The CRUD API is implemented as JSON over HTTP using all four verbs ([GET](https://www.rfc-editor.org... - [Geotargeting API Overview](geotargeting-api/overview.html.md): The Geotargeting API allows you to search for the EIDs that are used when setting geotargets on your... - [GraphQL Reporting API Overview](graphql-reporting-api/overview.html.md): The GraphQL Reporting API is the place to retrieve all of your reporting data. Instead of making mul... - [Prospecting API Overview](prospecting-api/overview.html.md): AdRoll Prospecting helps attract new audiences who are likely to convert and become customers. This ... - [Server-to-Server (S2S) API Overview](server-to-server-api/overview.html.md): The S2S event API is under active development. Although the API is generally stable, it may change. ... - [Site Traffic Revealer Overview](site-traffic-revealer/overview.html.md): The Site Traffic Revealer enables the firmographic identification of a site visitor in real-time, ac... - [Universal Campaigns API Overview](universal-campaigns-api/overview.html.md): The Universal Campaigns API will be retired April 2025. - [User Lists API Overview](user-lists-api/overview.html.md): The User Lists API allows you to retrieve the size of your audiences. - [Pixel JavaScript API](guides/pixel-javascript-api.html.md): The AdRoll Pixel provides a JavaScript API that allows you to track custom events and pass product i... - [Setup Product Feeds for Dynamic Creative](guides/product-feed-setup.html.md): This document is intended for setting up multiple feeds via API. If you’re intending to implement a ... - [Manage Product Sets](guides/product-sets.html.md): Product Sets enable you to target a subset of your [product catalog](https://help.adroll.com/hc/en-u... - [Publishers Guide](guides/publishers.html.md): This guide is intended for publishers that have significant amount of audience data and are interest... - [Audience API Reference](audience-api/reference.html.md): If you use the APIs provided here, you are subject to the [API Terms of Use](https://www.nextroll.co... - [Automated Campaigns API Reference](automated-campaigns-api/reference.html.md): The Automated Campaigns API will be retired April 2025. - [CRUD API Reference](crud-api/reference.html.md): If you use the APIs provided here, you are subject to the [API Terms of Use](https://www.nextroll.co... - [Geotargeting API Reference](geotargeting-api/reference.html.md): If you use the APIs provided here, you are subject to the [API Terms of Use](https://www.nextroll.co... - [GraphQL Reporting API Reference](graphql-reporting-api/reference.html.md): If you use the APIs provided here, you are subject to the [API Terms of Use](https://www.nextroll.co... - [Prospecting API Reference](prospecting-api/reference.html.md): If you use the API provided here, you are subject to the [API Terms of Use](https://www.nextroll.com... - [Server-to-Server (S2S) API Reference](server-to-server-api/reference.html.md): The S2S event API is under active development. Although the API is generally stable, it may change. ... - [Universal Campaigns API Reference](universal-campaigns-api/reference.html.md): The Universal Campaigns API will be retired April 2025. - [User Lists API Reference](user-lists-api/reference.html.md): If you use the APIs provided here, you are subject to the [API Terms of Use](https://www.nextroll.co... - [Migrate from the Reporting API](graphql-reporting-api/reporting-api-migration.html.md): The [GraphQL Reporting API](overview.md#graphql-reporting-api-overview) is the best way to easily fe... - [Reporting Platforms Guide](guides/reporting-platforms.html.md): If you’re an analytics platform interested in supporting AdRoll and AdRoll ABM customers, this is th... - [Working with AdRoll ABM Playbooks](guides/rollworks-playbooks.html.md): AdRoll ABM customers can utilize the NextRoll API to manage their Playbooks. - [GraphQL Reporting API Schema](graphql-reporting-api/schema.html.md): You can browse the schema and experiment with building queries using the [GraphQL Reporting API cons... - [Support](support.html.md): Got a technical question? Need help with the NextRoll API? Send us a request by [opening a support t... - [Target Account List Examples](audience-api/examples/tal.html.md): > ##### Examples on this page: - [Manage Target Account Lists](guides/target-account-lists.html.md): This guide is for AdRoll ABM customers or partners that are interested in managing their Target Acco... --- For more comprehensive documentation, see [llms-full.txt](llms-full.txt)